Beta Realities

Website relaunch

The website relaunch was designed to visually communicate the firm’s dual commitment to sustainability and forward-thinking design. The site highlights the firm's mission to transform architectural spaces with an emphasis on environmental responsibility through bold colour choices and dynamic layouts.

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  • 2024

  • • Creative direction
    • UX/UI
    • Project management
    • Prototyping
    • Testing
    • Design systems
    • Development support
    • Figma

Challenges

  • Conveying the brand’s values of innovation and sustainability in a compelling, user-centered experience

  • Creating interactive features that invite user engagement with the brand’s core mission

Process

Strategic Visual Identity

The website’s colour palette uses green to represent sustainability and yellow to signify innovation, setting a visual tone that aligns with the firm’s mission. The clean typography and thoughtfully placed imagery reflect the firm’s modern and optimistic approach.

Interactive Engagement

Each page is designed to be immersive, featuring questions that invite users to reflect on the firm’s mission and consider their role in its vision. This approach fosters collaboration and shared purpose, engaging visitors on a deeper level.

User Experience Focus

Layouts are optimised for ease of navigation, with clear pathways for users to explore projects, learn about the firm’s impact, and stay updated on future innovations.

The new website offers a fresh, compelling digital presence, reflecting its dedication to building a sustainable future through thoughtful, transformative architecture. This updated site reinforces the firm’s role as a visionary leader, combining design innovation with a commitment to environmental impact.