symsights

Branding for a digital health start-up

I spearheaded the creation of a brand identity for symsights, a digital health start-up focused on improving cancer patient care through advanced monitoring systems. The branding needed to reflect both compassion and innovation in the healthcare space.

symsights required a brand identity that would convey trust and empathy to cancer patients while representing their forward-thinking technological approach to healthcare.

  • 2019

  • • Creative Direction
    • Brand positioning workshop
    • Corporate Identity
    • Brand Guidelines
    • Execution of templates and logo artwork

Challenges

  • Balancing emotional empathy with the professionalism expected in the medical field

  • Creating a visual identity that appeals to both patients and healthcare professionals

  • Ensuring brand consistency across digital and print media

Process

Brand Positioning Workshop

I facilitated a brand workshop with key stakeholders to establish symsights' mission, values, and target market. This informed the creative direction and laid the foundation for the visual identity.

Corporate Identity Development

The corporate identity focused on a colour palette and typography that exuded warmth and professionalism. The logo design used simple, approachable forms to symbolise connectivity and care, resonating with the target audience.

Brand Guidelines & Asset Creation

I created a comprehensive set of brand guidelines to ensure consistency across all communication channels, from websites to print materials. These guidelines included logos, colour schemes, typography, and usage rules for various applications.

The resulting brand identity positioned symsights as a trusted and compassionate player in the healthcare space, with a unified, professional look that resonated across all mediums.