Tanja Schaub is a graphic designer from Switzerland currently working at North in London.
Please get in touch for any further info.

2006 — 2007 Basics in Design, Basel, Switzerland
2007 — 2011 Graphic Design School, Basel, Switzerland
2011 — 2015 BA Graphic Design, Zürich, Switzerland

Work Experince
May 2010 — July 2010, Internship, Jutojo, Berlin
November 2013 — March 2014, Internship, The Entente, London
April 2014 — July 2014, Internship, Two Times Elliott, London

Programming: Newl
Photography: Paul Meaden

Tanja Schaub — Portfolio

The Internet Slang Dictionary

11Internet slang is ubiquitous in this present day, however there remains many individuals who are not equip with the basic understanding of the dialect. To solve this growingly common misunderstanding a reference book dealing with the basic translation and explanations was created as an insight into this fascinating subculture and their linguistic etiquette. Seeing as this particular language comes from a non-physical world, the reference dictionary, using Internet slang terms and their explanations, surreal illustrations, as well as excerpts from chat forums, helps immerse the reader in the quixotic world of the Internet.
480 pages, 280 x 200 mm

Swiss Poetry Interactive

10Swiss Poetry Interactive is a Swiss audiovisual collection of poems, which were designed by 14 students in the Department of Design at the Zurich University of the Arts. Using either a personally written poem or one chosen from within the Swiss modern poetry scene, the students explored showcasing these via the interactive possibilities of the iPad and utilizing the innovative nature of multimedia storytelling.

Copy + Print

9One century is equal to one hundred years. Within printing, terms like Two-Up, Three-Up, Four-Up refer to the way artwork files and/or printing plates are designed. With these terms the printing press can apply more than one image to the paper at the same time. Kiss Cuts are light cuts within the border of your prints. Copy is to replicate an image or text. A tipped-in page is a page that is printed separately from the main text of the book, but attached within the final product. Colour correction is applied in order to let the colours look more natural. Risograph Fanzine made for Two Press at Two Times Elliott.
14 pages, 240 x 150 mm

Digital Natives

8Digital Natives describes people who have grown up with digital technologies and know how to move through the World Wide Web. The following publication is an attempt to bring digital material into an analogue form. Using an archive of emails, social media comments and personal photographs we offered an insight into the world of photographer and blogger Pascal Grob. The additional visual aspect is from the online portfolio of the photographer, which is complemented by excerpts from an interview.
136 pages, 250 x 190 mm

Brauerstrasse 60

7In the studios of the Brauerstrasse 60, twenty-seven young people found a place to forge projects and ideas, and ultimately plan and implement them. In the rooms a wide variety of art forms were represented. These include architecture, photography, painting, music, fashion design, media arts and scenography. This documentary was made in collaboration with the leaseholders, who created the content themselves. As a result, this documentary gives an insight into the personal work processes of the individual studios over the duration of five months.
124 pages, 260 x 180 mm

Next stop, East Croydon

6Nine days. Nine periods between dusk and dawn. Nine complete repetitions of midnight to midnight. Nine consecutive cycles of 24 hours. One individuals experiences and resulting emotions of nine days and nights visualized, explored and condensed into one book. Experimental project based on a schedule while travelling in England for nine days.
362 pages, 240 x 160 mm

Paint it Black

5«I see a red door and I want it painted black, no colors anymore, I want them to turn black» Flyer for an event at the Lady Bar in Basel and promotional page in their magazine. To suit the name of the party the flyer was printed black on black and the promotional page in black and white.

Tram der Künste

4The concept for The Tram of the Arts is to think out of the box. The University of the Arts departments are broken up and represented by simple yet differing symbols. This will be visible to passengers for the first time on the outside of the tram. Once inside, they have the opportunity to recognize the symbols with their affiliated department on posters and flyers. The outside of the trams should also maintain a surprise effect to enlist curiosity and constitute a flexible design. From the outside the seats appear visible and from within the tram a projection onto the ceiling shows the passengers the outside world, thus breaking down any physical boundaries to the eye. Collaboration with Lea Fischlin, Monika Federer and Patrick Heutschi.

Lucky Match

3To put down or to eat? This controversial question is discussed regarding hardly any other animal than the horse. The following report shows the different positions and relations between man and horse. Whether they opt for eating or not, there is one thing all of our protagonists agree on: Nothing compares to the horse when it comes to its animalistic characteristics. In two weeks, we accompanied six individuals who we photographed and interviewed. Collaboration with Lea Fischlin.
44 pages, 210 x 150 mm


2Mozamcoop is a chain of grocery stores across Mozambique with the aim to improve the availability of local supplies. The idea of these stores is to support local and regional roots, meaning the stores sell products from nearby farms as a first priority. The design and colour concept of the corporate identity is based on the flag of Mozambique. However the use of triangles as patterns help to integrate the traditional African use of patterns. This specific pattern also helps maintain a low production cost for use on packaging - It can be printed on large rolls of paper so the store employees can cut and customize it independently for differing products.

Rec — Play

1The ground idea of this work involves the visualization of music. By dividing the concepts of record and play, the idea was born. Rec is represented by the act of listening to music and internally recording it to memory. Play is then the subsequent reproduction of the internalized tunes being played out using differing mediums. To show a variety of the visualization, four different genres of music were used therefore creating different visual outcomes.